01AGENDA

Agenda.

What we cover on this call, in order.

Item
Status
Where it stands
Item
UK wrap up / next tour (Dimple)
Need to discuss
Where it stands
  • Confirm the timing of the Portugal tour and whether it is the next tour.
  • Decide how to obtain video and photos from the UK tour.
  • Discuss the promotion timeline for the next tour.
  • Begin market research early, including buyer habits, once a rough itinerary is available.
  • Audit Apollo outreach for Portugal and refocus on it now that the UK tour has wrapped.
Item
Merch store (Dimple)
Awaiting feedback
Where it stands
  • All shirts have been created in the client's Printful account.
  • Hat designs are still in progress because they are more complex.
  • We need to discuss the target profit margin for each shirt, the refund policy, and any payment or banking setup required.
  • Once those decisions are made, we can redesign the storefront and start adding the new merchandise.
Item
WhatsApp (Dimple)
Awaiting feedback
Where it stands
  • Give Vox a life between tours. Build a world fans can keep exploring long after the show ends.
  • Make WhatsApp the invitation into that world: new experiences, hidden discoveries, and reasons to come back.
  • Let fans step inside Metropolis. Begin with a distinctive interactive experience, then explore a chapter-based game where playing as Maria unlocks more of the story and member benefits.
  • Turn membership into participation in independent art. Fans help sustain Vox and get closer to what their support makes possible.
  • Connect the community to merchandise, selective creator partnerships, and sponsorships, giving Vox more ways to grow beyond ticket sales.
  • Build toward a connected Vox experience across the website, live shows, and eventually a mobile app.
Item
Press outreach (Dimple)
Need to discuss
Where it stands
  • We should plan a new press strategy once the next tour is scheduled, allowing substantial lead time for outreach.
Item
Social media (Dimple/Caresse)
Ongoing / on track
Where it stands
  • Publishing a series of thank-you posts this week.
  • All audience testimonials are in the audience reviews document.
  • Left a personal thank-you on each touring crew member's and performer's Instagram page.
Item
Boosting posts (Dimple/Caresse)
Ongoing / on track
Where it stands
  • Continued as scoped.
Item
Influencer outreach (Dimple/Caresse)
Ongoing / on track
Where it stands
  • 225 DMs sent in total.
  • 16 creators signed up, a 7.1% conversion rate.
  • We will prepare another reminder email and review which creators could be a fit for future partnerships, including merch collaborations and membership sales.
Item
BTS and tour log content (Caresse)
Completed
Where it stands
  • This is bonus content beyond the scope
Item
UK art group outreach (Caresse)
Via Apollo
Completed
Where it stands
  • We will revisit whether to include this outreach on future tours.
Item
Meta ads retargeting (Caresse)
Completed
Where it stands
Item
FireText and SMS outreach (Dimple)
Completed
Where it stands
  • Four-message campaign completed: Message 1 on September 15, Message 2 on September 18, Message 3 on September 22, and Message 4 on October 5, all at 12:30 PM UK.
  • Contact handling: All numbers Kevin provided manually have been added.
  • Results by message:
    • Message 1: 84 sent; 82 delivered (97.6%); 12 tracked clicks (14.6%); 1 opt-out.
    • Message 2: 83 sent; 81 delivered (97.6%); 9 tracked clicks (11.1%); 1 opt-out.
    • Message 3: 84 sent; 83 delivered (98.8%); 11 tracked clicks (13.3%); 2 opt-outs.
    • Message 4: 85 sent; 84 delivered (98.8%); 7 tracked clicks (8.3%); 2 opt-outs.
  • Overall: 336 messages sent; 330 delivered (98.2%); 39 tracked clicks (11.8% per delivered message).
  • Audience response: 24 different contacts clicked at least once, approximately 25.5% of the 94 contacts on the current active and unsubscribed lists. Six total opt-outs, approximately 6.4%.
  • Current FireText balance: 601 credits.
02SOW SWAPS

SOW Swaps.

Services that could replace current agenda items if Vox considers them a higher priority.

  • Revamp the sponsorship approach
  • Build a monthly membership plan
  • Revamp the website
  • Revamp ecommerce
  • Develop deeper influencer partnerships
  • Build advanced sales tracking without Meta, which has proved unreliable